On Thursday I did the unthinkable: I broke my blog.
But Kelsey, I’m reading your blog. How can it be broken?
Because I’m a damn idiot, that’s how.
I’m not great at coding, but since starting my blog in 2014 I’ve managed the technical stuff all on my own. I started on Wix.com, then moved over to Blogger, then in January of 2016 I changed everything over to self-host on WordPress. I bought my own domain and migrated my existing blog over to my new one so all the links redirected. It’s way harder than it sounds, and I did it on my own. Not to toot my own horn but I have been pretty proud of this.
Until Thursday, that is.
It all started because I want to improve my SEO. Following the instructions of an article on Yoast, I wanted to remove the numbers from my post links to help them trend higher on Google. The article told me I could change my permalink structure and then redirect all my existing links by adding a code to my .htacess. And I believed it.
Long story short, it did not work. All my links broke. Which means 3-years worth of pins and social media shares are dead links and all lead back to my error page. I tried undoing what I did, and different plugins to help redirect my old links to new ones, etc, etc. But nothing has worked. RIP links. RIP organic blog traffic. RIP engagement. RIP my heart.
I tried everything I know to fix it, but was advised by the IT guy at work that I have officially broken my links. I apparently took the path of no return and I can’t undo it. If you’re a visual person, I was told that changing the .htaccess code officially broke the link in the chain that connects my old posts to my blog and it cannot be reconnected.
Morale of the story: Don’t mess with your .htaccess code. Consult an expert before trying to change your blog links. And don’t follow the advice of an SEO company without really looking into what could happen if it doesn’t work.
However, if you do know how to fix it, please let me know. I am open to anything at this point, including voodoo or ritual chanting. I’m also not above crying, or consulting a professional. Any and all help is welcome. And if you want to help and feel like going back through some of my old posts and pinning them to your Pinterest boards, that’d be great too.
RIP blog links.